Looks like Google via YouTube wants to help some of its more prolific and brand identified content creators create, well... better content.
They've created a $5 million fund to assist producers who may not have the wherewithal to upgrade production values with equipment, actors, writers, even directors. The first class to participate is by invitation only. Google will roll out the invites to a broader audience if this model proves to be successful.
And to be fair, Google's not doing this out of the kindness of their hearts. There's much money to be made here. Display advertising, a $20 billion business, is something Google wants a bigger piece of. Google is on track to book as much as $600 million, all of it from display advertising -- on YouTube.
For more specifics, read the AdAge article here -- http://bit.ly/aJHz8Z
Let's hope other video distributors will be just as incentivized to help their producers help them.
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