I couldn't resist. I've been thinking about this ad for weeks --
It's clever, funny, relevant, and pitchman, Isaiah Mustafa is cutey cute. Who knew Old Spice had it in them? This just goes to show that with the right message (story), an irreverent way to deliver said message, any brand can make an impact and stand out. And in the case of OS, be water cooler cool.
Kudos to Weiden+Kennedy, Portland -- the ad agency responsible.
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